A few weeks ago, I went to a a Taylor Swift concert for my birthday. Actually, I really went because I thought it was an Ed Sheeran concert, but it just so happened that he was opening for the Taylor Swift Red Tour. The concert was wild – it was at the MetLife Stadium in Jersey and packed with 55,000 people, 50,000 of them probably girls between 8-13 years old.
Before I knew that Taylor Swift was headlining, my expectation was that it would be a relaxing summer night, with soothing music, outside under the stars. Even once I found out that Taylor was the main show, I really had no idea what I was in for.
Well apparently this girl is chock full of some serious life and business lessons. I legitimately was taking notes in my phone during the concert (pinky swear – first thought was – I must write about this in an upcoming blog post).
Here’s what the 23-year-old Ms. Taylor Swift (with a net worth of over $100 million) taught me that breezy midsummer night. Listen up loves – this girl is one smart cookie.
- Be real with people. One of the first things she said when she got on stage was that she never thought that she would be performing in front of 55K people. She shared that not so long ago, this was the farthest thing from her reality. This was so refreshing to hear, as it would have been so “easy” for her to just come out and either (a) not say anything or (b) acted as though performing in front of a whole stadium of people is completely “normal.”
- Publicly thank those who help you. During the concert, Taylor didn’t only give a shout out to the singers who opened for her tour and for her band mates, but also for all of her dancers. She very much acknowledged that the success of the concert was a serious team effort.
- Love those who love you. Taylor profusely thanked her fans – especially the ones who sat way up top. It was actually amazing – she said to them, you may think that I don’t see you, but I really do. Everybody wants to feel seen – and Taylor really made everyone feel seen and special that night.
- It’s more fun to succeed with friends. There were THREE opening acts before Taylor came out – and she even performed with Ed Sheeran for one of her songs. Taylor could have made the concert all about her, but she brought along friends with her, which I totally loved. And she gave them all shout outs at the end too.
- Give your peeps what they want. Taylor went through the crowd and high fived so many of her fans. These 13-year-old girls were going wild. Being able to touch Taylor Swift’s hand is all some of these teeny bopper groupies want in life – and even though she had to have all of this security with her and even though she had to push through the crowd, she still did it – because she knew it would make them so happy.
Another major thing I learned that night is that big lessons can come from the most unexpected people and places. So be sure to keep you eyes open. Who ever thought I would be extracting business lessons from a 20-something pop star?
Jordana Jaffe is the founder of Embarkability, a company that teaches women how to start and grow their own service-based businesses. You can receive Jordana’s free weekly newsletter here. To learn more about Jordana, visit her website, on Facebook, or Twitter. You can connect with her directly here.