Care more about being accurately and precisely who you are, than caring what someone might think about you.
Be daring enough to tell us—your customers, your fans, your people—about your deep desires and ambitions, because weʼll be the ones to help you fulfill them.
You don’t have to be fearless. Just be sincere.
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Danielle LaPorte is the creator of The Desire Map, author of The Fire Starter Sessions (Random House/Crown), and co-creator of Your Big Beautiful Book Plan. An inspirational speaker, former think tank exec and business strategist, she writes weekly at DanielleLaPorte.com, where over a million visitors have gone for her straight-up advice — a site that was named one of the “Top 100 Websites for Women” by Forbes. You can also find her on Facebook and Twitter @daniellelaporte














