So, as you may know – we have Daily Love LIVE coming up in a few weeks.
It’s one of the most expensive things that we do. Why? Because it’s expensive to put on a live event and we value the content that will be presented and the time of those people who are speaking at Daily Love LIVE (Marianne Williamson, Gabrielle Bernstein, Elena Brower, etc).
I sent out a dedicated email a few days ago and got all kinds of responses. People were happy that we are doing it in NYC. People have asked us to do a Daily Love LIVE in London, Sydney and L.A.
I got one email that really made me think and I wanted to share it here.
A person replied to my email after seeing the $700 price tag with this email:
“wow, so expensive, tony robbins is $550 for 4 days, and you’re no tony robbins !!!!!”
That’s it. That’s all they said.
Whenever I get feedback like this, I always stop and pause. I ask myself what my intention is and where I’m coming from in any given moment. I’ve learned to always come from a place of service and wanting whoever reads TDL, does our courses, retreats, seminars or mentors with us – to feel fully served.
I’m also aware that not everyone can realistically afford everything that we offer.
So, when I get an email like this, I always stop and think about these things.
I almost didn’t get into the personal growth space because I’m so allergic to personal growth ads and strategies where you feel like you are being “sold to” or there is that slimy salesy vibe – where you buy level one, but for the REALLY GOOD STUFF you gotta buy level 2 and for the BEST stuff you gotta buy level 3.
All that rigmarole turned me off from stepping into this business for a long time. You can write me about my typos, that you don’t agree with something that I said, or any kind of negative feedback, but I was so scared of the monetary conversation because I was scared that I am a fraud.
I now know that what I teach and what we offer here at TDL is prime stuff. It’s the best stuff we know. We have all kinds of happy clients who do repeat business with us. And – we have people who buy something and don’t resonate with it either. But – most of the time we have happy customers.
When I read this email, all kinds of triggers came up and I had to remind myself that what we do is valuable and it’s okay to charge and sometimes charge a premium for what we do.
I also realize that money shouldn’t be an issue to access personal growth material, which is why I spend literally thousands of dollars a month – almost $10,000 – to keep the blog running and the emails going out – all for free.
We also offer a gaggle of free content on the site, always have free scholarships to our online programs and free programs with awesome content.
We don’t ever hold back from serving our community.
But there’s an underlying current in the air that I want to address.
Since when did we start to believe that it’s not OK for people in personal growth to charge a premium for what they do?
I think about how much money I used to spend on things that didn’t do my life any good – drugs, alcohol, fancy cars and clothes, etc.
It’s OK to spend money on “stuff” but not teachings and facilitators that can change your life forever – or help you restore your wellness and health.
I understand that there are snake oil salesmen out there. I get that not all teachers are awesome. I get that a lot of folks in our business have done a lot to turn you and me off to marketing of personal growth stuff – but I decided that I want to turn that around.
There are all kinds of great people who are doing classy marketing with great content and high price points: Gabrielle Bernstein, Brendon Burchard, Danielle LaPorte, Kris Carr, Marie Forleo, etc.
All of them add massive value to the world and all of them have a right to get paid well for their contributions.
As for the comment the reader made about Tony. I do my best not to compare myself to others. I don’t want to be Tony. I want to be me.
Tony and many other teachers have inspired me beyond measure, but the comparison game is not a good path to go down.
I like how Steve Jobs thought – don’t focus on what other people are doing, focus on your own heart and intuition and trust that. That is how you become an original.
I understand that the price point for some offerings is high. I imagine a world where we celebrate teachers who have great content for offering free, mid and high level stuff and enjoy investing in their products.
Great content can change your life, but it’s the facilitators who make the magic.
All the great content of the world’s wisdom traditions is free to you on the internet. What’s not free is the facilitation. Sure, you could probably Google how to do open heart surgery – but wouldn’t you want the guy who’s been there and done that 10,000 times before?
I look forward to the day when we celebrate the offerings of facilitators.
Here at TDL we have something for everyone. And I don’t care if you never buy a product we offer – what I want more than anything else is for you to thrive, to shine and to give YOUR UNIQUE gift to the world.
As always, the action happens in the comments below, leave a comment and join the conversation! The TDL Community thrives in the comments and it’s a GREAT place to get support!
Sending so much LOVE,
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Mastin Kipp is the CEO and Founder of The Daily Love. Follow him on Twitter here.
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